Through technology exclusive to Berkley®, Gulp!® releases scent 400X more than regular plastic baits. Gulp! is 100 percent biodegradable—the first bait of its kind.

View our entire 2010 line up of GULP Salt Water Baits

2010 Hottest Striper and School Bluefin Bait!

Berkley Gulp! 3", 5", 8" and 10"Saltwater Squid in 8 different colors!