Since its introduction Berkley GULP baits have set the
standard for those who like to debate over fishing lures vs.. live bait. With a catch rate
equal to or better than live bait, Berkley GULP will surely increase your catch rate over any other
artificial bait or lure you may currently be using.
New for 2013 the Berkley line of GULP, GULP ALIVE and GULP
Salt Water have dramatically increased the size and color options on many of the popular styles and have
added many NEW GULP designs that are sure to catch more
Be sure to check back often as new designs and colors are
being released on a regular basis.
GET FREE SHIPPING, NO MINIMUM ORDER REQUIREMENTS THROUGH OUR PREFERRED